Wednesday, January 7, 2015

Shakeup Your Digital Magazine Publishing in the New Year

Are you looking to reinvigorate the way you deliver content to your readers this year? Here are a few suggestions you can use to take your digital magazine publishing to the next level.

1. Take advantage of micropayments

A micropayment is a financial transaction involving a very small sum of money and usually one that occurs online. Tablets and smartphones now come equipped with numerous mechanisms that allow readers to securely make micropayments, meaning you can target consumers where they spend the majority of their time: on handheld devices. The PixelEdge app platform allows you to tap into PayPal, Apple Pay, Google Wallet, and similar services to make payment submission as seamless and convenient as possible for your readers. This means that you can deliver monetized a la carte content to your readers. A few novel ideas are to charge readers based on the amount of time they'll spend accessing your content, solicit donations from your readers after they've enjoyed an article, and sell products or related content.

2. Reward loyal readers and those who promote your content

If you're looking for novel ways to increase cpm or improve content promotion, you might consider rewarding readers for viewing ads or sharing content. You can even allow them to choose which types of ads they would like to see and interact with. There are numerous ways to reward them, such as giving them access to premium content, providing coupons, or paying them actual money. All of this is made very simple with a digital magazine app.

3. Personalize content for specific readers

One of the critical advantages of using an app in digital magazine publishing is that you can personalize the experience for your readers. Allow your readers to choose which types of content they'd like to see, and deliver this content to them regularly. Politico, for example, delivers two pieces of personalized content to its member readers each day. When crafting a brand universe, it is important to give readers reasons to continually engage with your content. A digital app can be an important piece to this strategy, allowing you to deliver highly targeted, personalized content to your loyal readers on a frequent basis.

4. Create a reading experience that transcends the written word

Digital magazine publishing is not the same as print magazine publishing. Your digital content shouldn't be the same as your print content either. Spice things up by adding interactive charts, graphs, images, video and audio. Connect with readers on social media, allow them to interact with your brand through forums, blogs, and comments sections. User-generated content is on the rise, and if you effectively allow readers to interact with your brand they will feel a stronger connection to your content, which increases the value of your brand overall.

PixelEdge is your turnkey solution for digital magazine publishing. Our digital apps come with full support, maintenance, guidance, and content-delivery. To you, this means that you don't have to devote any of your own resources and at a fraction of what it would cost elsewhere. Find us on the web at, or email us at today!