Wednesday, November 25, 2015

Why Having an Integrated Publishing System Matters More Than Ever

Today, more than ever, the lines between traditionally-defined media channels are being blurred. Television-, radio-, print-, and web-based companies are increasingly delivering their content across channels in order to reach audiences wherever they are: mobile devices, desktops, browsing the web, digital apps, YouTube, and social media, to name a few.

What does this mean for media companies? Of course, many things. But perhaps most importantly, it means that competition for eyeballs is fiercer than it has ever been. For example, while it is no doubt true that television and print media companies have always been indirect competitors, the permeation of cross-channel content strategies has brought these companies into more direct competition. Companies such as CNN and The New York Times now often appear side-by-side in Google's search index, along with Twitter and Facebook news feeds.

For traditional media companies, the process of figuring out how to manage all of these seemingly disparate channels is chaotic, but necessary. PixelEdge provides a platform for managing all of your media channels via an integrated and easy-to-use interface. With one click, publishers can deliver a new video, article, or audio track to their website, social media channels, and YouTube channel. They can also see analytics to determine how their content performs on each of these channels. Best of all, clients who use our platform do not need any technical expertise.

If you are struggling to figure out how to keep up with the rapidly-changing media landscape, and perhaps find these changes to be daunting, get in touch with us to learn more about how we can help. Our platform is easy-to-use, powerful, and affordable, and we'd love to put it to work for you.