Monday, September 26, 2016

New Dynamics Create Uncertainty in the Publishing Industry

As digital media continues to play an increasingly larger role in our lives, publishers old and new are being forced to adapt at a much faster rate than the industry had previously been accustomed to. Of course, this has led to a great deal of uncertainty within the industry. Among the questions publishers are asking themselves are How can I monetize digital content?, Should I begin offering alternative forms of content to written articles?, and How can I leverage social media to increase the popularity and visibility of my content?

These are all important questions, and their answers continue to evolve. This article, published recently, does a good job of illustrating the buzz and uncertainty surrounding digital publishing solutions. I particularly liked its discussion of the threat posed to small publishers by large media aggregators such as Facebook. We published a post last year arguing that by giving their content to Facebook, publishers are ceding control and not maximizing the potential benefits to viral amplification of their content.

Because of the uncertainty in the publishing industry, it is important to have a solution that minimizes the technical barriers to having online content while also being adaptable, flexible, and scaleable. This is precisely the sort of solution we offer at PixelEdge, and we are excited to see where it takes us.