Why Your Company Needs Digital Publishing Software

One of the main reasons that media businesses fail is that their presence is not quite as broad as it needs to be. Technology has opened up entirely new avenues for digital marketing, and now people around the world are using the internet as a means of searching for information, reading, and communication. Media companies that learn to adapt and increase their online and mobile presences are much more likely to succeed. Typically a company will need to hire out to a third party that offers digital publishing software to help drive business.

Cost is usually one of the main reasons that a company refuses to branch out into the digital world. The cost of developing a user friendly application might be too steep for some business ventures. Most cost effective digital publishing software will lack user adaptability, and can lead to low comprehension rates among readers. Taking an exact replica of print media and converting it to a digital version increases download time and decreases ease of reading.

If your company is looking for a platform that will drive your business forward, PixelEdge should be your first stop. Our digital publishing software is both affordable and effective for every business. Each application is built with the goals of the client's company in mind. Over time, PixelEdge will help adapt your application to the growing needs of your customers and business. All of the technical work will be completed by professionals with years of expertise behind them. PixelEdge also offers full technical support. Choose the most professional, adaptable, and cost-effective company for your digital publishing needs. PixelEdge is focused on helping their clients grow their businesses and enhance their reader engagement!

PixelEdge is a mobile publishing agency dedicated to helping magazine publishers have effective mobile presences for their publications. We provide our clients with cost-effective apps that enhance the values of their brands, all for a fixed monthly price.

Should you let Facebook host your content on its mobile app?

As I'm sure you have heard, Facebook recently announced that it is developing a proposal to offer content hosting to media companies via its mobile app. At first glance, this seems like a compelling idea: Facebook is a huge driver of web traffic, particularly for media companies, and over 50% of digital media engagement occurs on mobile devices. If you're a publisher who is not already leveraging a digital publishing solution, there's a good chance you've considered jumping onto the e magazine bandwagon. But publishers should be wary. Here are some important things to consider:

1. Impressions on Facebook do not necessarily translate to brand recognition or loyalty

If someone clicks on your article in their newsfeed, reads and enjoys it, but then moves on, the probability that they will remember your brand is low. When your content is hosted on Facebook's servers, this means that the web traffic your content generates will not be yours. The crux is that Facebook controls the medium, and their ultimate incentive is to keep all of its traffic from leaving, plain and simple. Publishers right now are driving traffic through Facebook to get readers onto their websites, interacting with their content and enjoying memorable, sustained interactions with their brands. Facebook is attempting to change the game by positioning itself as the ultimate destination, rather than the conduit for digital media engagement. For publishers, this threatens brand recognition and undermines their attempts to generate loyal readers.

2. Social media is (probably) not the foundation of your brand

Social media is important, no doubt about it. Advertisers today value your content's ability to be circulated far and wide via Facebook, Twitter, and similar channels. But here's the thing: when you post an article to Facebook, you're competing with every other piece of content posted to the newsfeed for impressions, clicks, and shares. And there's a whole lot of content being posted to Facebook. Ultimately, winning content will be that which is optimized for the social medium. Are you optimizing your content for social? Are you confident in your ability to generate explosive viral content on a regular basis? If the answer to either of these questions is no, then social media is not the foundation of your brand and relying on it too heavily is a risky proposition. Rather, you need to connect everything you do into a bold narrative that spans your distribution channels. Your readers deserve the value your content offers. Why force them to drown in Facebook's limitless sea?

PixelEdge is a mobile publishing agency dedicated to helping magazine publishers have effective mobile presences for their publications. We provide our clients with cost-effective apps that enhance the values of their brands, all for a fixed monthly price.

Get Ahead With Digital Publishing Software

If your media business needs help moving forward into the digital era you need to look into digital publishing software. This type of technology allows you to create, publish and optimize your mobile applications and mobile magazines. People move quickly and expect their technology to follow suit. With the PixelEdge solution, it has never been easier to push your content across multiple mobile devices. Learn how you can increase your mobile presence with digital publishing software.

Your business will likely fall behind if you are not staying abreast of the latest digital medial trends. With our digital publishing software you can easily reach your audience on their mobile devices and tablets. More and more people read their news digitally, and readers are beginning to expect the ease and convenience of their digital devices for their media consumption. If you take your content mobile, it becomes easily accessible to millions of people. Analyze and track your company growth, engage with clients, and manage your brand digitally with PixelEdge's digital publishing software.

PixelEdge is a leading digital publishing software platform. We design an app for your publication and work with you to make sure that the application is branded properly. We also work to continully optimize the application to meet your overall company needs. Your brand presence will increase when you learn to embrace digital media with PixelEdge's digital publishing software.