Wednesday, August 20, 2014

How PixelEdge Could Benefit Your Publication

If you work in the publishing industry, chances are you're considering digital publishing. You may have even looked at various digital publishing solutions. Rather than recite a bunch of familiar buzzwords, I want to present two straightforward reasons why PixelEdge is the solution you've been looking for.

1. Adaptability

Developing an app is expensive and complicated and, if you haven't done it already, I'm willing to bet cost is the number one limiting factor. While there are cheaper options, most lack adaptability. Their features sets are neither versatile nor customizable to your publication or your readers. They require that you do all the design work yourselves, which (if you lack digital design expertise) means that you are simply taking your print content and publishing an exact replica to a digital platform. This may sound fine, but consider the fact that most of your print content is probably not optimized for digital devices and their varying screen sizes, and may also take an absurd amount of time for users to download. Finally, these solutions will not offer your readers any technical support should they have difficulties using the app. All these factors combine to create a low-quality reading experience. This is not the way you want your brand to be represented to your readers, but don't just take my word for it.

At PixelEdge, we've developed an alternative that is affordable and effective. We start by developing a basic app for you and then enhance it based on your needs and opportunities. Plainly, this means that we can adapt your app over time at no additional cost to you. For a fixed monthly price, your features set is always customized for your audience and your content is optimized for all of your readers' digital devices. Finally, we offer full technical support and expertise. Your continued partnership with us ensures that your app gives readers an optimal reading experience that is an impressive representation of your brand.

2. Convenience

PixelEdge wants digital publishing to be as convenient as possible for publishers. Our team executes all the technical work so you can focus on the content. Simply submit your print design work in any file format and we will optimize it for your digital app. We can even take the content straight from your content management system so there is no added burden on your team. Below is an example of what our conversion process can accomplish:

The image above is a client's print design in a .pdf format. Notice how the graph is detailed, small, and difficult to read. In cases like this we can actually take the raw data to create a new graph for your digital version that is much more visually appealing, easy to read, and engaging:

This is just one of the many ways our convenient conversion process can work for you. We can also add interactive elements to charts and graphs to make them even more engaging. If you're interested in learning more, please don't hesitate to contact one of us. We would be happy to set you up with a demo, answer any of your questions, and even do a mock-up of what your app could look like.

At PixelEdge, our business model is focused on long-term partnerships with our clients. We are committed to finding you new ways to generate revenue with your digital publication while enhancing reader engagement with each iteration. Our philosophy is very simple: add value to our clients' publications, month after month and year after year.

Interested in chatting? Send me an email at and I will be happy to schedule an appointment. Or, simply visit our website at today!